Best Shopping in La Jolla

La Jolla is a coastal gem within San Diego County. Located just a 20-minute drive north of downtown, this coastal area is known for a beautiful coastline, world-class art galleries, upscale houses and tons of boutiques. It is indeed a picture-perfect destination. One of the biggest draws to downtown La Jolla is the shopping—some say it’s the best shopping in San Diego!

Home to big name stores like Banana Republic, Ralph Lauren, and lululemon, as well as unique shops filled with handcrafted goods, there’s nothing like strolling down Girard Avenue in La Jolla with bags in hand.

After you’ve grabbed a bite to eat at El Pescador Fish Market or Puesto, head to Ivanhoe Avenue to visit Hi Sweetheart, a charming gift shop with something for every style. After that, head to the main lineup of shops along Girard Avenue in downtown La Jolla. The most popular are:

Be Boutique

Locally owned boutique specializing in comfortable clothing that makes you look and feel great. Jewelry designed by local artisans and self-care gift items.

Geppetto’s Toys

Geppetto’s has been a tradition in San Diego for over 40 years and is a great spot to take kids or grab some toys for your loved ones back home.

La Jolla Outpost

If you’re looking to purchase a wetsuit or snorkeling gear, the La Jolla Outpost is your spot. They also have a wide selection of souvenirs!


Francesca’s has a curated collection of clothing, jewelry, handbags, shoes, and unique gifts!

The Ascot Shop

Established over 65 years, The Ascot Shop is THE place to purchase suits, dress shirts, or get your items tailored. This shop is high-class!

The Faded Awning

The Faded Awning boutique offers nautical-themed home décor, apparel, gifts, and even some antiques.

La Jolla Cove Gifts

La Jolla Cove Gifts offers a mix of cute souvenirs and high-quality gifts alike! Their fun jewelry selection is one-of-a-kind and very reasonably priced.

Warwick’s Bookstore and Stationary

This is a fun place to enjoy mouthwatering food and the incredible ocean view from the patio. It is obviously inspired by the foods and spirit of Hawaii.

St. James Gift Shop

St. James is a non-profit boutique with beautiful and fun handcrafted items, art, and accessories.

Mila Fashions for Women

Mila is an upscale clothing boutique located right in the heart of La Jolla Cove.

La Jolla Shirt Co

Perfect for a t-shirt or jacket souvenirs, La Jolla Shirt Co also has an impressive selection of magnets, postcards, and beach apparel.

Lastly, if you’re looking to purchase fine jewelry in La Jolla, look no further than Timeless Treasures Jewelry on Fay Avenue. They boast beautiful and timeless designs, and you can find everything from engagement rings, to diamond necklaces, to custom-designed jewelry.

When you’re ready to take a break from all of the shopping, head to La Jolla Brewing Company for some tasty bites and a delicious craft beer selection.

If you’re looking to explore more of the greater La Jolla area, cruise south on La Jolla Boulevard to the shops in Bird Rock! In this neighborhood, you’ll find coffee shops, cafes, fitness studios and boutiques. The iconic Bird Rock Coffee Roasters is the best spot to start your morning and get energized for a day of shopping in La Jolla. Be sure to check out Just Run Shoes & Gear for the best athletic apparel and shoes in the area.

We hope you enjoy the best of the best shopping in La Jolla!

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